Optimized Demand Information Sharing Model of Dual-Channel Supply Chain in E-Commerce

In the dual-channel supply chain, relationship between electronic direct selling channel and traditional is situated in an antagonistic game. The present study used master-slave game model to analyze chain structure, where manufacturer leader of game, seller follower Based on analysis theory, order analyzed state demand information sharing. decision each member constructed, optimal production product price under sharing are determined by reverse induction method. expected economic benefits both calculated, respectively. experimental results showed that benefit higher than nonsharing model, which could enhance at same time alleviate contradiction channel.